About us

Founded & made in ireland

Founded & made in ireland

We're building the future of planning systems so you always know the right step forward.

Founded in ireland We're building the future of planning systems so you can always take the right step forward.

Our mission

Our mission is to ensure people always have a clear direction in life and empower them to focus their entire attention on what is most meaningful. We believe that attention is our most valuable asset and it shouldn't be wasted deciding the order of a todo list or shuffling events on a calendar.

Our mission is to ensure people always have a clear direction in life and empower them to focus their entire attention on what is most meaningful. We believe that attention is our most valuable asset and it shouldn't be wasted deciding the order of a todo list or shuffling events on a calendar.

David — Co-Founder

Full Stack software developer turned executive, combining deep technical understanding with business operations & algorithmic schedule optimisation.

The team

Alex — Co-Founder

Alex
— Co-Founder

Product designer with ADHD with years of experience with designing automation and analytic software in Fintech, Sport Science & Aviation. Founded Via to apply this experience to solve his own struggles with planning.

David — Co-Founder

David
— Co-Founder

Engineer turned executive, with a background in building scheduling algorithms for dynamic logistical systems. Built software that keep thousands of items on schedule in changing environments.

The team

Our story

As someone with ADHD, Alex always found planning to be the hard part of work. He'd sit down with a full list, no idea what to do first. Getting to the right piece of work at the right time was the problem. Eventually he stopped looking for a solution and decided to build one. He teamed up with David, an engineer who spent years building scheduling algorithms for complex logistical systems, and together they set out to apply that technology to how people plan their days.

As someone with ADHD, Alex always found planning to be the hard part of work. He'd sit down with a full list, no idea what to do first. Getting to the right piece of work at the right time was the problem. Eventually he stopped looking for a solution and decided to build one. He teamed up with David, an engineer who spent years building scheduling algorithms for complex logistical systems, and together they set out to apply that technology to how people plan their days.

As someone with ADHD, Alex always found planning to be the hard part of work. He'd sit down with a full list, no idea what to do first. Getting to the right piece of work at the right time was the problem. So together with David, they set out to change the way people plan their days.

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A product of: Daton Software Limited

Company No: 793501

The Hatch Lab, M11 Business Campus,

Gorey, Ireland, Y25 A8H2

Subscribe to our newsletter

A product of: Daton Software Limited

Company No: 793501

The Hatch Lab,

M11 Business Campus,

Gorey, Ireland

Y25 A8H2