Datenschutzerklärung

Via Privacy Policy — proposed rewrite (draft)

Via Privacy Policy — proposed rewrite (draft)


Draft for review, not yet published. Written 26 Sep 2026 against repo development @ cc7afd90b; updated 12 Oct 2026 @ bac60f178 for marketing email (spec #1947), Meta ad measurement and Talk. It is meant to replace https://www.usevia.io/privacy-policy (dated 2 Oct 2025). All facts engineering could not verify from the repo have been confirmed by the team. Items marked [FIX FIRST] describe the behaviour the app should have — the policy is only accurate once the linked code change lands (see the internal release-blocker notes). Remove this box and every marker before publishing. Have it reviewed by someone qualified in Irish/EU data protection law before it goes live.

Last updated: [publication date]

Last updated: 12.10.2026

Via (“Via”, “we”, “us”, “our”) is a task, calendar and planning app. This policy explains what personal data we collect when you use the Via apps for Android, iOS, Apple Watch and web (together, the “Service”), why we collect it, who we share it with, how long we keep it, and the choices and rights you have.

1. Who we are

1. Who we are

Via is provided by Daton Software Limited, a company registered in Ireland (company number 793501), The Hatch Lab, M11 Business Campus, Gorey, Co. Wexford, Y25 A8H2, Ireland.

For personal data we process to run the Service for you, Daton Software Limited is the data controller. Where an organisation (for example, your employer) invites you into a shared Via workspace, that organisation decides what content is shared inside it, and workspace members and admins can see content that is shared with them.

Privacy contact: privacy@usevia.io.

2. Summary

2. Summary

  • We collect what we need to run Via: your account details, the content you create, and information about how the app is used.

  • Your content is stored on our servers so it syncs across your devices.

  • Some features — the AI assistant, brain dump, voice capture, and search — send the relevant content to AI service providers to produce the result you asked for. They are not allowed to use it to train their models.

  • Google Calendar access is optional, read-focused, and can be disconnected at any time, which deletes the synced calendar data.

  • We do not sell your personal data, and we do not show ads in Via.

  • If you reach Via from one of our ads on Facebook or Instagram, we tell Meta when you sign up or subscribe on the web, so we can measure our ads (section 3.9).

  • We only send you marketing email if you ask for it, and you can unsubscribe at any time (section 12).

  • You can delete your account in the app (Settings → Account) or at https://www.usevia.io/delete-account.

  • We collect what we need to run Via: your account details, the content you create, and information about how the app is used.

  • Your content is stored on our servers so it syncs across your devices.

  • Some features: the AI assistant, brain dump, voice capture, and search, send the relevant content to AI service providers to produce the result you asked for. They are not allowed to use it to train their models.

  • Google Calendar access is optional, read-focused, and can be disconnected at any time, which deletes the synced calendar data.

  • We do not sell your personal data, and we do not show ads in Via.

  • If you reach Via from one of our ads on Facebook or Instagram, we tell Meta when you sign up or subscribe on the web, so we can measure our ads (section 3.9).

  • We only send you marketing email if you ask for it, and you can unsubscribe at any time (section 12).

  • You can delete your account in the app (Settings → Account) or at https://www.usevia.io/delete-account.

3. Information we collect

3. Information we collect

3.1 Account information (you provide)

  • Email address and a unique user ID — required to create an account.

  • Name and profile photo, if you provide them or they come from the sign-in provider you choose (Google or Apple). If you use “Sign in with Apple” and hide your email, we receive Apple’s relay address.

  • Password, if you choose to set one (stored only as a secure hash by our authentication provider). By default you sign in with a one-time email code.

  • Preferences: time zone, language/region, time format, theme, schedule settings, energy level and onboarding answers.

  • “Your context” — an optional free-text description (up to 1,000 characters) you can write so the AI assistant can tailor its suggestions.

  • Game handle — an optional three-character handle if you join leaderboards.

  • Email address and a unique user ID required to create an account.

  • Name and profile photo, if you provide them or they come from the sign-in provider you choose (Google or Apple). If you use “Sign in with Apple” and hide your email, we receive Apple’s relay address.

  • Password, if you choose to set one (stored only as a secure hash by our authentication provider). By default you sign in with a one-time email code.

  • Preferences: time zone, language/region, time format, theme, schedule settings, energy level and onboarding answers.

  • “Your context” an optional free-text description (up to 1,000 characters) you can write so the AI assistant can tailor its suggestions.

  • Game handle an optional three-character handle if you join leaderboards.

3.2 Content you create

Everything you put into Via, including tasks, notes (and their revision history), events, routines, comments, projects, categories, labels, goals and plans, focus sessions and time tracked, and files, images and documents you attach or upload (for example PDFs, Word and Excel files). When you attach a file we may extract its text so you can search it and so the assistant can use it.

AI conversations: messages you send to the Via assistant and its replies.

Voice (iOS and Apple Watch only): if you use voice capture, we process your recording to turn it into text. We keep the transcript; the audio recording is deleted within 7 days (Apple Watch recordings within 1 hour).

Feedback: messages (and any voice note) you send us through in-app feedback.

3.3 Google Calendar (optional)

If you connect a Google account, we receive:

  • your Google account email address and basic profile (to identify the connection);

  • events from the calendars you choose to sync — including title, time, description, location, conference link, and attendee/organiser details contained in the event;

  • if you turn on calendar publishing, permission to create and manage a separate “Via” calendar in your Google account, which Via writes your planned schedule into. Via cannot edit or delete your other calendars.

  • your Google account email address and basic profile (to identify the connection);

  • events from the calendars you choose to sync including title, time, description, location, conference link, and attendee/organiser details contained in the event;

  • if you turn on calendar publishing, permission to create and manage a separate “Via” calendar in your Google account, which Via writes your planned schedule into. Via cannot edit or delete your other calendars.

See section 6 for how we handle Google data.

3.4 Usage, device and diagnostic information (collected automatically)

We use PostHog (EU-hosted) for product analytics. When you use Via we collect:

  • Usage events: screens viewed, features used, app opened/backgrounded, actions such as completing a task or viewing the upgrade screen, with timestamps.

  • Session recordings: on mobile, recordings of how you move through the app, with all text and images masked, so recordings show layout and taps rather than your content. [FIX FIRST — web replay currently records the canvas unmasked; see blocker D.]

  • Device and app information: device model, operating system and version, app version, screen size and language. Our analytics provider is configured to discard your IP address.

  • Usage events: screens viewed, features used, app opened/backgrounded, actions such as completing a task or viewing the upgrade screen, with timestamps.

  • Session recordings: on mobile, recordings of how you move through the app, with all text and images masked, so recordings show layout and taps rather than your content.

  • Device and app information: device model, operating system and version, app version, screen size and language. Our analytics provider is configured to discard your IP address.

These events are linked to your Via account (user ID) so we can understand how the product is used and help you when you contact support.

The Via apps do not use mobile advertising identifiers or advertising SDKs. For how we measure our ads on the web, see section 3.9.

3.5 Purchase information

If you subscribe, payment is handled by Google Play (Android), Apple App Store (iOS), or Paddle (web), who act as the merchant or payment processor. We never receive your full card number. We receive and keep records of your plan, trial, purchase and renewal dates, subscription status, transaction IDs, country and price, so we can give you access to paid features. On mobile we use RevenueCat to manage subscription status.

3.6 Integrations you set up

If you create API tokens, connect Via to an AI tool through our MCP server, configure webhooks, or add your own AI provider key (“bring your own key”), we store those tokens, keys and settings (keys are encrypted) and a log of requests made through them.

3.7 Device permissions

Via only asks for a permission when you use the feature that needs it:

  • Notifications — reminders and schedule alerts. These are generated on your device.

  • Camera and photos — only when you choose to attach a photo.

  • Microphone (iOS and Apple Watch) — only when you use voice capture.

  • Notifications: reminders and schedule alerts. These are generated on your device.

  • Camera and photos: only when you choose to attach a photo.

  • Microphone (iOS and Apple Watch): only when you use voice capture.

Via does not access your contacts or your device calendar, and does not collect your precise or background location. [FIX FIRST — remove the unused location permission; see blocker E.]

Via does not access your contacts or your device calendar, and does not collect your precise or background location.

3.8 Marketing email choices

If you tick “Email me tips and offers from Via” when you sign up or check out, we record that you agreed, when, where (sign-up or checkout) and which version of the wording you saw, so that we can show you gave consent. If you later unsubscribe, we record when and how.

For the emails we send you, we keep a record of which email was sent, when, and whether it was delivered. Links in these emails go through our email provider so we can count which links are clicked [CONFIRM — blocker M], and carry labels that tell us which email you came from. We do not use tracking pixels to see whether or when you open an email. If an email includes a personal offer, we keep a record of the offer, when it expires and whether you used it. [FIX FIRST — offers ship with email 4, #1960; remove this sentence if it launches without them.]

For the emails we send you, we keep a record of which email was sent, when, and whether it was delivered. Links in these emails go through our email provider so we can count which links are clicked, and carry labels that tell us which email you came from. We do not use tracking pixels to see whether or when you open an email. If an email includes a personal offer, we keep a record of the offer, when it expires and whether you used it.

3.9 Ad measurement (web only)

We advertise Via on Facebook and Instagram. If you click one of those ads, Meta adds a click identifier to the link, and our website keeps it so the Via web app can tell that you came from an ad. [FIX FIRST — blocker L: only with your consent.] When you then create an account, start a trial or subscribe on the web, we send Meta a record of that event through Meta’s Conversions API, with:

We advertise Via on Facebook and Instagram. If you click one of those ads, Meta adds a click identifier to the link, and our website keeps it so the Via web app can tell that you came from an ad. When you then create an account, start a trial or subscribe on the web, we send Meta a record of that event through Meta’s Conversions API, with:

  • a scrambled (hashed) copy of your email address and of your Via user ID;

  • the IP address and browser details (user agent) from when you signed up;

  • the ad click identifier, if there is one;

  • for trials and subscriptions, the subscription ID, plan value and currency.

Meta uses this to match the event to the ad and to tell us how our ads perform. Meta may also use it under its own terms to improve how ads are delivered; see Meta’s Privacy Policy at https://www.facebook.com/privacy/policy. We do not send Meta your tasks, notes or any other content, and we send nothing from the iOS, Android or Apple Watch apps.

4. How and why we use your information

4. How and why we use your information

Purpose

Data used

Legal basis (GDPR)

Create and secure your account, sign you in

Account information

Performance of our contract with you

Store, sync and show your tasks, calendar and other content across devices

Content, calendar data, preferences

Contract

Scheduling, planning and AI features you use (assistant, brain dump, voice-to-text, smart search)

Relevant content, calendar data, “Your context”

Contract

Subscriptions, trials and access to paid features

Purchase information

Contract; legal obligation (tax and accounting records)

Customer support and service messages (e.g. sign-in codes, workspace invites, billing notices)

Account information, content you share with support

Contract

Understand how Via is used, fix bugs, improve features

Usage, device and diagnostic information

Our legitimate interest in improving Via — you can object (section 11)

Keep Via safe: prevent abuse, fraud and harmful content

Account, usage and AI inputs (automated moderation)

Legitimate interests; legal obligation

Product news, tips and offers by email, including a short series of follow-up emails after you sign up

Email address, first name, time zone, whether you have started a trial or subscribed, consent record

Your consent, given by ticking the opt-in when you sign up or check out — you can unsubscribe at any time (section 12)

Measure how well our Facebook and Instagram ads work (section 3.9)

Hashed email and user ID, IP address, browser details, ad click identifier, sign-up, trial and subscription events

Your consent [FIX FIRST — blocker L]

Your consent

Measure which marketing emails help people get started with Via

Email send records, link clicks, whether you later started a trial or subscribed

Our legitimate interest in understanding which emails are useful — unsubscribing stops it

Attribute sign-ups to partners who referred you

Referral ID from the link you used

Legitimate interests [only include if Anderro goes live — see blocker J]

Legitimate interests

Comply with the law and enforce our terms

As needed

Legal obligation; legitimate interests

Apart from the ad measurement in section 3.9, we do not use your data for advertising, and we do not make decisions that have legal or similarly significant effects on you based solely on automated processing.

5. AI features

5. AI features

Via’s AI features only run when you use them. To produce the result you asked for, we send the relevant data to our AI service providers:

Feature

What is sent

Provider

Assistant chat, brain dump, planning and goal mode

Your message, relevant tasks, notes, schedule (including synced Google Calendar events), attachments you add, “Your context”, time zone and language, and names of members of your workspace

Anthropic (Claude)

Voice to text (iOS / Apple Watch)

The audio recording

OpenAI

Talk (a spoken conversation with the assistant)

Your voice, streamed live while you talk, and the same context the assistant chat uses

OpenAI [CONFIRM — blocker N]

OpenAI

Safety checks on text you send to the assistant

Your message

OpenAI (moderation)

Smart search

Text of your tasks and notes (title, content, category, project) to create search indexes

OpenAI (embeddings)

  • No training: our agreements with these providers do not allow them to use your data to train or improve their models.

  • Provider retention: providers may keep inputs for a limited period (up to 30 days) solely for abuse and safety monitoring, then delete them.

  • Bring your own key: if you add your own Anthropic key or connect your own OpenAI-compatible AI endpoint, your AI requests are sent to that provider under your own agreement with them, and their privacy terms apply.

  • AI output can be wrong. Review suggestions before relying on them.

6. Google user data

6. Google user data

Via’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. In particular:

  • What we access: read-only access to the calendars you select (calendar.readonly); your Google email address; and, only if you turn on publishing, the ability to manage the separate “Via” calendar that Via creates (calendar.app.created).

  • How we use it: to show your calendar events alongside your tasks, to plan your schedule around them, and — if you use the AI assistant — to let the assistant take your calendar into account when you ask it to plan your day. Calendar data is shared with our AI provider (Anthropic) only to generate that response.

  • What we don’t do: we do not sell Google user data, use it for advertising, use it to train or improve generalised AI or machine-learning models, or let people read it, except with your permission, for security, or to comply with the law.

  • Storage: synced event data and your Google access tokens are stored on our servers; tokens are encrypted with Google Cloud Key Management Service.

  • Disconnecting: go to Settings → Integrations and disconnect Google. We then delete the synced calendar data from our systems, delete the “Via” calendar we created in your Google account, and discard the access tokens. You can also revoke access at https://myaccount.google.com/permissions.

7. Who we share information with

7. Who we share information with

We do not sell or rent your personal data. We share it only with:

Service providers who process data on our behalf under contracts that limit their use of it to providing their service to us:

Provider

Purpose

Location

Supabase

Database, authentication and file storage

EU (Ireland)

Google Cloud / Firebase

Application servers, background jobs, encryption keys, web hosting

EU (Belgium)

PostHog

Product analytics and session recordings

EU

Anthropic

AI assistant and planning

United States

OpenAI

Voice transcription, Talk, content moderation, search indexing

United States

Resend

Service emails (e.g. sign-in codes, workspace invites) and, if you have opted in, marketing emails, including counting link clicks

EU

Meta Platforms Ireland

Measuring our Facebook and Instagram ads (section 3.9), web only

Ireland / United States

Mailchimp (Intuit)

Our marketing email list, if you have opted in

United States

RevenueCat

Mobile subscription management

United States

Paddle

Web payments (merchant of record)

United Kingdom / EU

Google Play, Apple

App store payments

Per their privacy policies

People in your workspace. Content you create in a shared workspace is visible to its members according to the workspace’s access settings.

Services you connect. When you connect Google Calendar, an AI tool through MCP or the API, a webhook, or your own AI provider, we send data to that service at your instruction.

Legal and safety. If required by law, court order or valid legal request, or to protect the rights, safety or property of our users, the public or us.

Business transfers. If Daton Software Limited is involved in a merger, acquisition or sale of assets, your data may transfer to the new owner, who will remain bound by this policy, and we will tell you before that happens.

8. International transfers

8. International transfers

We store and process most data in the European Union. Some providers (listed in section 7) process data in the United States or other countries. When data leaves the European Economic Area we rely on an adequacy decision (such as the EU–US Data Privacy Framework, where the provider is certified) or the European Commission’s Standard Contractual Clauses, with additional safeguards where needed. Contact us for a copy of the relevant safeguards.

9. How long we keep your information

9. How long we keep your information

Data

Kept for

Account information and content

Until you delete it or delete your account

Items you move to Trash

Permanently deleted after 30 days

Voice recordings (audio)

Up to 7 days (Apple Watch: 1 hour); transcripts are kept as content

Google Calendar data and tokens

Until you disconnect Google or delete your account

Marketing consent records (including when you unsubscribed)

Until you delete your account, so we can show we had your consent and that we respected your choice

Marketing email send records, link clicks and personal offers

Until you delete your account

Ad measurement data (IP address, browser details, ad click identifier)

Until the workspace it was recorded for is deleted [DECIDE — blocker L; a fixed period such as 90 days is easier to defend]

Until the workspace it was recorded for is deleted

API/MCP request logs

30 days

Analytics events

Up to 1 year, or until you delete your account, when we delete your analytics profile and its events

Session recordings

30 days

Purchase and billing records

As long as required by tax and accounting law (up to 7 years in Ireland), and to prevent repeat use of free trials

Backups

Overwritten on a rolling basis within 30 days

10. Deleting your account

10. Deleting your account

You can delete your account at any time:

  • In the app: Settings → Account → Delete account.

  • Without the app: visit https://www.usevia.io/delete-account or email support@usevia.io from the address on your account. [FIX FIRST — blocker C]

  • In the app: Settings → Account → Delete account.

  • Without the app: visit https://www.usevia.io/delete-account or email support@usevia.io from the address on your account.

When you delete your account [FIX FIRST — blocker A]:

When you delete your account:

  • your profile, private workspaces and their content, uploaded files, AI conversations, voice transcripts, calendar connections and integration tokens are permanently deleted within 30 days; copies in backups expire on the backup schedule above;

  • your email address is removed from our marketing list and your analytics profile is deleted;

  • content you created in a workspace shared with others remains available to that workspace, shown as authored by “Deleted user”;

  • we keep limited records we are legally required to keep, or need to prevent abuse (such as billing records and a one-way hash of your email to prevent repeat free trials).

Deleting your account does not cancel a Google Play or App Store subscription. Cancel it in Google Play (Payments & subscriptions → Subscriptions) or your Apple ID settings first. If you have an active subscription or own a workspace that other people still use, the app will ask you to resolve that before deleting.

11. Your rights

11. Your rights

If you are in the EEA, UK or another place with similar laws, you have the right to:

  • access your personal data and get a copy of it;

  • correct inaccurate data;

  • delete your data;

  • restrict or object to how we process it, including for analytics and direct marketing;

  • data portability — receive the data you gave us in a machine-readable format;

  • withdraw consent at any time, where we rely on consent, without affecting earlier processing.

To exercise these rights, email privacy@usevia.io. We will reply within one month (extendable by two months for complex requests) and may need to verify your identity. You also have the right to complain to the Data Protection Commission (www.dataprotection.ie) or your local data protection authority.

12. Emails

12. Emails

We send service emails (sign-in codes, invites, billing and important account notices) as part of running the Service. You can’t opt out of these while you have an account, because they’re needed to run it.

We send product news, tips and offers only if you ticked “Email me tips and offers from Via” when you signed up or checked out. Leaving it unticked has no effect on your account. If you opt in and haven’t yet started a trial or subscription, we may send you a short series of follow-up emails over your first few days, which can include a personal, time-limited offer. The series stops as soon as you start a trial or subscribe, or if you unsubscribe.

You can withdraw your consent at any time, without deleting your account:

  • click Unsubscribe at the bottom of any marketing email, or use your email app’s built-in unsubscribe button; or

  • email privacy@usevia.io.

Unsubscribing stops all marketing email from Via, including from our mailing list, and doesn’t affect the service emails above.

13. Security

13. Security

We protect your data with encryption in transit (HTTPS/TLS) and at rest, encryption of access tokens and API keys with a managed key service, access controls that limit staff access to what is needed to support and operate Via, and regular security updates. Staff access to an account for support purposes is logged. No system is completely secure; please keep your sign-in email account secure.

14. Cookies and similar technologies

14. Cookies and similar technologies

The Via web app uses browser storage to keep you signed in and remember your settings, and PostHog to measure usage (section 3.4). If you arrive from one of our Meta ads, it also keeps the ad click identifier (section 3.9). Our marketing website (usevia.io) uses cookies as described in its cookie banner, where you can change your choices at any time; the ad click identifier is only kept if you allow marketing cookies there. [FIX FIRST — blocker L]

The Via web app uses browser storage to keep you signed in and remember your settings, and PostHog to measure usage (section 3.4). If you arrive from one of our Meta ads, it also keeps the ad click identifier (section 3.9). Our marketing website (usevia.io) uses cookies as described in its cookie banner, where you can change your choices at any time; the ad click identifier is only kept if you allow marketing cookies there.

15. Children

15. Children

Via is not directed to children under 16, and we do not knowingly collect personal data from anyone under 16. If you believe a child has given us personal data, contact us and we will delete it.

16. Changes to this policy

16. Changes to this policy

We may update this policy as Via changes. We will change the “Last updated” date and, for material changes, notify you in the app or by email before they take effect.

17. Contact us

17. Contact us

Daton Software Limited

The Hatch Lab, M11 Business Campus, Gorey, Co. Wexford, Y25 A8H2, Ireland

Abonnieren Sie unseren Newsletter

Ein Produkt von: Daton Software Limited

Firmennummer: 793501

The Hatch Lab, M11 Business Campus,

Gorey, Irland, Y25 A8H2

Abonnieren Sie unseren Newsletter

Ein Produkt von: Daton Software Limited

Firmennummer: 793501

The Hatch Lab,

M11 Business Campus,

Gorey, Irland

Y25 A8H2