Founder Story
Why I Built Something That Plans for Me
Hi, I’m Alex. I’m a product designer, and I also have ADHD.
Here’s the thing about ADHD: it’s not that you can’t do things. It’s that you can’t start the right thing at the right time. Imagine staring at a giant buffet of tasks. Everything looks important. Which plate do you pick up first? That decision alone can drain all your energy before you’ve even started eating.
That’s what my days felt like endless lists, no clear entry point.
I tried everything: journals, productivity apps, bullet methods, time-blocking, fancy templates. None of it worked. The plans looked great on paper, but as soon as life shifted even a little they fell apart. And then I felt behind all over again.
The Lightbulb Moment
One day it hit me: the problem wasn’t me, it was the system. Why was I spending time manually planning, when the real bottleneck was deciding what to do next in the first place?
It’s like using a calculator that only works if you do the math first. Completely backwards.
So I asked myself: what if the plan could build itself?
My First Experiment
I sketched out a simple prioritisation system. Nothing fancy. Just a way to score tasks so the important ones bubbled up automatically. I let the system do the sorting, and suddenly, my brain felt… lighter.
I knew where to start. I didn’t feel guilty about what I wasn’t doing, because I trusted the system to show me the right thing at the right time. That one tweak changed everything.
From Hack to Real Solution
Here’s where it gets interesting. I realised this wasn’t just a personal hack it could actually scale. So I teamed up with automation experts from the logistics industry. These are people who build systems to keep supply chains moving, no matter what happens storms, delays, unexpected changes.
If they can keep global trade flowing, surely we can keep a daily to-do list under control.
Together, we built Via:
- It plans for you - automatically building your day, with room for breathing.
- It prioritises for you - no more decision paralysis.
- It adapts in real time - if plans change, so does Via.
Why I’m Sharing This With You
I didn’t set out to build a productivity app. I just wanted to stop feeling like I was losing to my own to-do list. But once I felt the relief of a system that actually worked, I knew I had to share it.
Via isn’t about cramming more into your day. It’s about giving you back mental clarity and time the two things I always felt I was missing.
And if it worked for someone with my brain, it can probably work for yours, too.
- Alex, Founder of Via